You Sell Homes.
We Build Your Brand.
Ruby Key is a proven marketing system that keeps your agents visible, your brand consistent, and your leadership team focused on growth.
Doing It All Yourself Isn’t A Badge Of Honor
Agent marketing support shouldn’t mean more work for leadership.
The right support gives you time to focus on growth while keeping your brand consistent and your agents supported.
The Retention Advantage
Managing your team’s marketing is a lot like selling a home FSBO. Yes, it can be done.
But it usually costs more time, more stress, and missed opportunities.
Working with a professional marketing partner gives your team clarity, consistency, and more results.
✔ It gives leadership back time: Marketing runs without constant oversight.
✔ It protects and grows your bottom line: Your agents follow a clear system that helps with growth, repeat business, and referrals.
✔ It removes the burden of doing it all: You’re no longer juggling strategy, design, content, and execution.
Top teams do not piece their marketing together. They build systems that scale.
Ruby Key is that system.
Agents with a Consistent Brand Presence Earn More
Consistency is one of the biggest differentiators between teams that scale and teams that stall.
Three Ways to Market Smarter
Choose the level of support that fits how you work today, with room to grow tomorrow.
Foundation
For teams who want strategy, structure, and growth without handing off execution.
- A complete, year-round marketing plan built around proven touchpoints
- Monthly guides, prompts, and templates that tell you exactly what to do and when
- Prewritten newsletter content and business-building pieces designed to work together
- We deliver the strategy and content. You manage branding and implementation.
Ruby
For teams who want polished, branded marketing without hiring an assistant.
- The same proven marketing system, branded to your team’s look and feel
- Team-branded social media templates and prompts, ready to use
- Prewritten and branded newsletter content delivered and scheduled for you
- We handle branding, setup and the newsletter. You manage social media and bonus tools.
Key
For teams who want their marketing handled with minimal involvement.
- The same proven marketing system, customized to your brand voice and market
- Team-level social media planning and scheduling handled for you
- Custom newsletter content delivered and scheduled each month
- We handle branding, setup, scheduling, and execution. You provide input and approvals.
“Hiring in-house wasn’t realistic for us, but we needed more than templates. Ruby Key filled that gap perfectly. It feels like having a marketing department without the overhead, and the results have been clear month after month.”
Is Ruby Key Right for your Team?
Ruby Key isn’t for everyone. It’s built for growing teams who understand that real growth comes when you stop trying to do it all yourself. Ruby Key is also for you if:
✔ You’ve gone more than 3 – 5 days without posting or checking your social media
✔ Your newsletter is thrown together when you have time… which isn’t often
✔ You’ve had numerous past clients use someone else
✔ Client touches like pop-bys and events sound great in theory, but rarely happen consistently
✔ You’ve lost an agent to a team offering more structure and support
If any of these sound familiar, Ruby Key was made for you.
“As a smaller brokerage, we wanted to give our agents the level of support that usually comes large company. So we offered Ruby Key as a monthly program our agents could opt into. It's been a game-changer. They finally had structure, and we were able to offer meaningful support without adding too much to our bottom line.”
About Ruby Key
We’re real estate nerds who enjoy long walks in open houses, marketing strategy, and a good spreadsheet almost as much as we love 90s music and a well-branded pop-by. With over 25 years of marketing experience and years spent inside a top-producing real estate team, we know what works in theory and what actually works in practice.
At one point, we considered becoming agents. What we realized we do our best work behind the scenes. Since then, we’ve built our career on making agents look as good as they sell.
“Our admin was doing her best, but marketing was mostly reactive. Foundation gave her a monthly roadmap she could actually follow. It simplified her role, freed up our time, and made the whole team look more put together.”
Look as Good as You Sell
Built for Agents, Not Influencers
You know what to say to clients, we help you say it to the world.
Most agents wing their marketing. Our members don’t. We make it easy to look professional, stay consistent, and get results, without doing it all yourself.