You Sell Homes.
We Build Your Brand.
Ruby Key is a marketing system for real estate professionals who want to stay visible, consistent, and intentional without managing everything themselves.
Doing It All Yourself Isn’t A Badge Of Honor
Marketing support shouldn’t create more work.
The right system gives you structure, consistency, and breathing room so you can focus on your clients and your business.
The Retention Advantage
Managing marketing without a system often costs more time, more stress, and more missed opportunities.
Ruby Key provides structure and consistency so your marketing runs without constant oversight.
✔ It gives you time back: Marketing happens without constant decision-making.
✔ It protects your brand: Messaging and visuals stay consistent across agents and channels.
✔ It removes the burden of doing it all: Strategy, content, and execution live in one place.
Ruby Key is built to scale with you.
Agents with a Consistent Brand Presence Earn More
When your marketing is consistent, everything is easier. Visibility, trust, and follow-up stop feeling reactive.
- Monthly Brand-Building Playbook
- Weekly Social Post Framework (5x/week)
- 4-6 Social Media Templates
- Client Engagement Ideas
- Pop- By Template + Idea Guide
➔ Includes 1 agent. Additional agents are $10/m each, up to $150/m.
- Monthly Brand Focus + Playbook
- Weekly Social Post Framework (5x/week)
- 4–6 Branded Social Media Templates
- Branded Client Engagement Concepts
- Branded Pop-By Template + Idea Guide
- Branded Business Builder or Lead Nurture
- 3 Branded Newsletter Sections (prewritten, non-market specific)
➔ Includes 1 Agent. Additional agents are $25/m each, up to $500/m.
- Monthly Brand Strategy + Planning
- Scheduled Social Content (5x/week)
- 4–6 Branded Social Media Graphics
- Client Engagement Campaign
(Event, Giveaway, Community Service, etc.) - Branded Pop-By Template + Assets
- Custom Business Builder or Lead Nurture
- Scheduled Newsletter (3-4 sections)
➔ Includes 1 Agent. Additional agents are $75/m each. Agents 15+ are $50/m each.
Three Ways to Market Smarter
Choose the level of support that fits how involved you want to be.
Note: After signing up, you’ll receive your Foundation Month drop with core templates + tools. New content arrives on the 20th of every month.
“Hiring in-house wasn’t realistic for us, but we needed more than templates. Ruby Key filled that gap perfectly. It feels like having a marketing department without the overhead, and the results have been clear month after month.”
Is Ruby Key Right for your Team?
Ruby Key is built for real estate professionals who want their marketing to feel intentional, consistent, and manageable. The program is right for you if:
✔ You’ve gone more than a few days without posting or checking your social media
✔ Your newsletter only happens when there’s time
✔ You’ve had numerous past clients use someone else
✔ Client touches like pop-bys and events are hard to keep up with
✔ You want structure without adding staff
If any of these sound familiar, Ruby Key was made for you.
“As a smaller brokerage, we wanted to give our agents the level of support that usually comes large company. So we offered Ruby Key as a monthly program our agents could opt into. It's been a game-changer. They finally had structure, and we were able to offer meaningful support without adding too much to our bottom line.”
About Ruby Key
We’re real estate nerds who enjoy long walks in open houses, marketing strategy, and a good spreadsheet almost as much as we love 90s music and a well-branded pop-by.
With over 25 years of marketing experience and years spent inside a top-producing real estate team, we know what works in theory and what actually works in practice.
At one point, we considered becoming agents. What we realized we do our best work behind the scenes. Since then, we’ve built our career on making agents look as good as they sell.
“Our admin was doing her best, but marketing was mostly reactive. Foundation gave her a monthly roadmap she could actually follow. It simplified her role, freed up our time, and made the whole team look more put together.”
Look as Good as You Sell
Built for Agents Ready to Scale
You know what to say to clients, we help you say it to the world.
Most agents wing their marketing. Our members don’t. We make it easy to look professional, stay consistent, and get results, without doing it all yourself.