Life is about to get a lot easier.
Marketing Support That Scales with You
Marketing works best when there’s a system behind it.
Ruby Key provides real estate marketing for agents through one proven framework, delivered at the level of support that fits your team.
Brand consistency can increase revenue by up to 23%
Strong results don’t come from doing more. They come from showing up consistently in the right places.
Which Level is Right for You?
Every Ruby Key plan starts with the same proven framework. You choose how much support and execution you want.
- Foundation: For those who want marketing to feel more intentional and less reactive. You get a clear framework to follow while staying in control.
- Ruby: For those who want branded, strategic support without doing everything themselves. Ruby bridges the gap between DIY and done-for-you.
- Key: For those who want a proven system customized and executed for them, without hiring
Good marketing isn’t about doing more. It’s about having a system you can stick with.
- Monthly Brand-Building Playbook
- Weekly Social Post Framework (5x/week)
- 4-6 Social Media Templates
- Client Engagement Ideas
- Pop- By Template + Idea Guide
➔ Includes 1 agent. Additional agents are $10/m each, up to $150/m.
- Monthly Brand Focus + Playbook
- Weekly Social Post Framework (5x/week)
- 4–6 Branded Social Media Templates
- Branded Client Engagement Concepts
- Branded Pop-By Template + Idea Guide
- Branded Business Builder or Lead Nurture
- 3 Branded Newsletter Sections (prewritten, non-market specific)
➔ Includes 1 Agent. Additional agents are $25/m each, up to $500/m.
- Monthly Brand Strategy + Planning
- Scheduled Social Content (5x/week)
- 4–6 Branded Social Media Graphics
- Client Engagement Campaign
(Event, Giveaway, Community Service, etc.) - Branded Pop-By Template + Assets
- Custom Business Builder or Lead Nurture
- Scheduled Newsletter (3-4 sections)
➔ Includes 1 Agent. Additional agents are $75/m each. Agents 15+ are $50/m each.
Three Ways to Market Smarter
Choose the level of support that fits how involved you want to be.
Why Teams Choose Ruby Key
✔ A complete marketing system, without the overhead.
Strategy, content, and branding without adding another full-time role.
✔ A system that builds month after month
A repeatable framework designed to compound over time.
✔ Consistent visibility for your brand
Clear, recognizable marketing that builds trust and referrals.
✔ Less dependence on leadership
Ruby Key provides a plan that’s easy to follow.
How It Works
1. Choose the level of support that fits your team.
Choose the level of support that fits how hands-on you want to be.
2. Onboard your brand and set up your system
Foundation is ready immediately. Ruby and Key include a short intake so we can brand and customize your materials.
3. Marketing is delivered monthly on a set schedule.
Your content arrives consistently so your marketing stays visible year-round.
Marketing support plays a major role in agent retention.
Your agents are constantly being recruited. Clear systems and meaningful support help increase loyalty.
Frequently Asked Questions
Can we upgrade or change plans later?
Yes. Teams often start with one level and adjust as their needs or capacity change. You can upgrade at any time.
Do we need to sign a long-term contract?
No. All plans are month-to-month.
That said, Ruby Enterprise and Key Enterprise include upfront setup and customization. If those plans are canceled within the first three months, a $500 setup fee applies to cover the initial branding and system work.
These plans are designed to replace the need for an in-house marketing hire, and they work best with a longer runway. Consistency, recognition, and brand momentum take time to build, and most teams view Ruby Key as a long-term marketing system rather than a short-term fix.
Can our admin or assistant help manage the system
Yes. Ruby Key is built so anyone on your team can execute it. You don’t need an admin to use it, but having one can free up significant time.
For Foundation, teams with an admin often see the biggest lift. We provide a professional, strategic plan with clear direction, so an admin can execute confidently instead of scrambling or trying to be everything at once. If you don’t have an admin, the system is still straightforward to follow.
With Ruby, admins can continue to help with things like pop-bys, social content, and distribution using our branded templates and framework.
With Key, admins are still valuable, but in a lighter role. They often assist with approvals or coordination while we handle execution, keeping your time focused on leadership and growth.
The system is designed to support the people you already have, not require additional hires or marketing experience.
Will our content look like other teams
The structure will feel familiar. The presentation will not.
All Ruby Key plans are built on the same proven framework, so the rhythm and types of content are consistent by design. That consistency is what builds recognition over time.
With Foundation, teams customize the templates to fit their brand, voice, and market. The framework is shared, but how it looks and sounds is up to you.
With Ruby, content is branded to your team so it reflects your visual identity from the start.
With Key, content is branded and tailored further to your voice, market, and priorities, while still following the same system.
The goal isn’t to make everyone look the same. It’s to give every team a professional, recognizable presence that fits them.
Can we request custom content
Yes. All plans include access to add-on services, with pricing based on your level of support.
Each Ruby Key plan comes with a set of optional add-ons you can request as needed. These might include things like additional content, campaigns, or one-off marketing support.
Foundation and Ruby teams can request add-ons as they come up, with discounted pricing based on your plan.
Key teams automatically receive monthly request credits as part of their plan, making it easy to handle ongoing needs.
This gives teams flexibility to scale support when needed, without committing to more than makes sense month to month.
How is the monthly content delivered
Content delivery depends on your plan, but all options are designed to be simple and predictable.
With Foundation, members access monthly content through a dedicated page on the site. Each month, you’ll receive an email with access details so you can log in and use the latest content and templates.
With Ruby and Key, content is delivered through a shared folder using Google Drive or Dropbox, whichever works best for your team. New items are added monthly, so everything stays organized in one place and easy to reference over time.
No matter the plan, content is delivered on a consistent monthly schedule so your team always knows where to find what’s new.
What if I don’t have a brand
No problem. Many teams join before their branding is fully defined. We offer two upgrade options if you want to refine your look.
The Brand Refresh is 500 and includes updated colors, voice, and a polished visual direction.
The Full Branding Package is 1500 and includes a custom logo, color palette, fonts, brand voice, and a set of starter templates.
“Hiring in-house wasn’t realistic for us, but we needed more than templates. Ruby Key filled that gap perfectly. It feels like having a marketing department without the overhead, and the results have been clear month after month.”
A glimpse inside the Ruby Key system
Each month we deliver newsletters, social media, and business builders that make it easy for your agents to stay consistent and for your brand to stay top of mind. These examples reflect the quality and structure your team can expect.
Request a Sample
Not Ready to Choose a Plan Yet?
That’s okay. Request a Ruby Key sample kit to see the quality before deciding. The kit includes a free social media template, 5 social prompts, a lead gen tool and a pop-by template.
You’ll receive a few real examples by email so you can explore at your own pace.